When calculating how much of the total tourism receipts were spent in-country on passenger travel items, the differences in spending between Ethiopia, Rwanda, and Kenya is clear.
Rwanda and Kenya respectively generated $616 million and $1.56 billion in total tourism receipts in 2017. However, their receipts for passenger travel items exceeded Ethiopia’s $434 million, with $438 million for Rwanda and $916 million for Kenya.
The ratio of passenger travel items to total receipts stand at 17.3pc for Ethiopia, 71.1pc for Rwanda, and 58.6pc for Kenya.
This shows how Ethiopia’s tourism and travel industry numbers significantly rely on the earnings of Ethiopian Airlines, which accounted for 82.7pc of Ethiopia’s tourism receipts in 2017.
That is why it is concerning when reported figures from the MoCT create confusion and uncertainty about the industry. It was reported that during the first nine months of the Ethiopian fiscal year, the country generated $2.6 billion from nearly 500,000 visitors, with $1.1 billion coming from the last three months.
With these numbers, it means that each traveler visiting the country spent approximately $5,000. It is foolish to believe that travelers are spending over $5,000 during their stay, even when factoring in the average length of stay, which is approximately six to seven days.